Risk is the potential that a chosen action or activity (including the choice of inaction) will lead to a loss (an undesirable outcome). The notion implies that a choice having an influence on the outcome sometimes exists (or existed). Potential losses themselves may also be called "risks". Any human endeavor carries some risk, but some are much more risky than others.
- To love is to risk not being loved in return. To hope is to risk pain. To try is to risk failure, but risks must be taken, because the greatest hazard in life is to risk nothing.
- Leo Buscaglia, in Living, Loving, and Learning (1985)
- A life of love is one of continual growth, where the doors and windows of experience are always open to the wonder and magic that life offers. To love is to risk living fully.
- They're so risk-averse, for a couple of hundred thousand dollars in legal fees, they could have had a $2 billion franchise. They blew it.
- James Cameron 
- Rather than reacting to every risk we hear and see, we should make an effort to discern which ones we can do something about.
- Ben Carson, Take The Risk (p. 58)
- If we set our priority “the removal of all risk”, we'll soon have sterile, stagnant, and unstimulating learning environments.
- Ben Carson, Take The Risk (p. 120)
- General Slocum: Norman Osborn has continuously risked our time and money to satisfy his outrageous dreams. Nothing would please me more than to put him out of business.
- David Koepp Spider-Man (2002 film)
- Uatu the Watcher: His discoveries have made him too fearful. Knowledge has made him fragile. Richards blames himself far too much for what has happened to Earth. He will not risk all of matter for his own guilt's appeasement.
- Earth X, ch.6, script and story by Jim Krueger, story by Alex Ross
- Risks inherent in economic activities can be dealt with in a wide variety of ways. In addition to the commodity speculation and inventory management discussed in the previous chapter, other ways of dealing with risk include stocks, bonds, and insurance. There are also other economic activities analogous to stocks, bonds, and insurance which deal with risks in ways that are legally different, though similar economically.
- Thomas Sowell, Basic Economics, 4th ed. (2010), Ch. 13. Risks and Insurance