Will Potter

American journalist

Will Potter (born 1980) is an American investigative journalist, public speaker, and the Marsh Visiting Professor of Journalism at the University of Michigan.

Potter in 2013


  • The animal agriculture industry is one of the most powerful industries on the planet. I think most people in this country are aware of the influence of money and industry on politics, and we really see that clearly on display with this industry in particular. Most people would be shocked to learn that animal rights and environmental activists are the number one domestic terrorism threat according to the FBI. … It’s a difficult question to answer, why these groups are at the top of the FBI’s priorities. I think a big part of it is that they, more than really any other social movements today, are directly threatening corporate profits. When we try to find out how factory farms and how animal agriculture is polluting the environment, they try to claim exemptions to that information, either under "national security terms" or "public safety", "trademark issues", "it’s a business secret". We've seen all these attempts to keep people in the dark about what they’re actually doing.
    • Interview in the documentary-film Cowspiracy by Kip Andersen and Keegan Kuhn (2014).
  • We simply cannot ignore the devastating environmental impact of our diet any longer. The good news—yes, there is good news—is that we make a difference at every meal.
    • Review to the book The Sustainability Secret by Kip Andersen and Keegan Kuhn (2015).
Wikipedia has an article about: