Red Auerbach

Hall of Fame basketball coach

Arnold "Red" Auerbach (September 20, 1917October 28, 2006) was a head basketball coach and a front office executive for the Boston Celtics of the National Basketball Association (NBA).

Red Auerbach


  • You handle animals. You deal with people.
    • Quoted in Billy Packer & Roland Lazenby, Why We Win, Masters Press, 1999, p. 15

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