Oldsmobile

car brand

Oldsmobile was a brand of American automobiles produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it produced over 35 million vehicles, including at least 14 million built at its Lansing, Michigan factory alone. During its time as a division of General Motors, Oldsmobile slotted into the middle of GM's five divisions (above Chevrolet and Pontiac, but below Buick and Cadillac), and was noted for its groundbreaking technology and designs.

Over 1 million Oldsmobiles were sold annually each year from 1983-1986, but by the 1990s the division was facing growing competition from premium import brands and sales declined. When shut down in 2004, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Mercedes-Benz, Peugeot, Renault, Fiat, Opel and Tatra (but under the name Nesselsdorfer Wagenbau).

Our car was an Oldsmobile, delivered to our home by Mr. Olds himself. I recall how our family went out to the street curb to look at it. Mr. Olds worked quite a while cranking it, muttering something about each car having an individuality of its own. ~ Henry M. Leland
Oldsmobile first logo
1948 Oldsmobile 60 series (Auto classique VACM Montréal '13)
1961 Oldsmobile Starfire Convertible
1972 Oldsmobile 442
1985 Oldsmobile Cutlass Ciera Brougham Convertible (H&E), front left at Hershey 2019

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1989 Oldsmobile Custom Cruiser
1998-2001 Oldsmobile Bravada
2001-2004 Oldsmobile Silhouette


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  • Our car was an Oldsmobile, delivered to our home by Mr. Olds himself. I recall how our family went out to the street curb to look at it. Mr. Olds worked quite a while cranking it, muttering something about each car having an individuality of its own. But after we began to make motors for him, father took the individuality out of them. After our own little Oldsmobile was properly equipped, it acted in quite an exemplary fashion.
    • Henry M. Leland, about the Leland family buying their first automobile around 1901. As quoted by Ottilie M. Leland, ‎Minnie Dubbs Millbrook in Master of Precision: Henry M. Leland (1966), p.

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