Michael E. Gerber

American business writer

Michael E. Gerber (born June 20, 1936), American small business guru and author,


  • If you understand the technical work of a business, you understand a business that does that technical work.
    • Michael Gerber (1986), E, Myth, cited in: Manager's magazine, 1986. p. 57
  • The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next.
    • Attributed to Michael E. Gerber in: American Farriers' Journal, 1998, p. 61
  • I see an entrepreneur as the chief designer of a business that works better than any other.
    • ‘A Conversation with Michael Gerber’, from an interview posted on Businessweek.com website, 24 March 2008

The E-Myth Revisited, 1995


Michael E. Gerber (1995/2005/09) The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It.

  • The greatest business people I've met are determined to get it right no matter what the cost.
    • p. 5
  • Contrary to popular belief, my experience has shown me that the people who are exceptionally good in business aren't so because of what they know but because of their insatiable need to know more.
    • p. 5
  • Rather than being their greatest single asset, knowing to do the technical (professional) work of the business becomes their greatest single liability.
    • Cited in: Jurnal ekonomi. (1999) Nr. 9, p. 12
  • Great people have a vision of their lives that they practice emulating each and every day. They go to work on their lives, not just in their lives.
    • Cited in: Tom Butler-Bowdon (2010), 50 Prosperity Classics. p. 133