Maxim Behar (born December 10, 1955) is a Bulgarian diplomat, journalist, and PR expert. He is the author of The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR (2019).
- Public Relations is the most dynamic business in the world.
- “Public Relations is the most dynamic business in the world,” says Maxim Behar, , Business Review, February 2016
- We, PR experts, are no longer advisers. We should be ready to become final decision makers with all responsibilities...This is happening as a result of the global PR revolution.
- "Podcast: Maxim Behar On The Global PR Revolution,", Holmes Report, November 2019