Elio Fiorucci

Italian designer and businessperson

Elio Fiorucci (10 June 193519 July 2015) was an Italian fashion designer and the founder of the Fiorucci fashion label.


  • My path to vegetarianism was a slow one, it was something I thought about for a long time, and when I read “Eating Animals” by Jonathan Safran Foer, something in me clicked. I believe that feeding oneself shouldn’t require torturing animals, and that one can take pleasure in food even without meat. … Young people who follow me know that Love Therapy refers to food that doesn’t cause harm to living animals or our planet. … I try to stick to a vegetarian diet because I think what humans are doing to animals is terrible. When I shop, I concentrate on fruits and vegetables. Everyone has a goal, and mine right now is to become vegan – I think of them as modern saints, as they make sacrifices for a better, collective good.

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