Elio Fiorucci

Italian fashion designer and businessperson

Elio Fiorucci (10 June 193519 July 2015) was an Italian fashion designer and the founder of the Fiorucci fashion label.

Elio Fiorucci in 1974


  • My path to vegetarianism was a slow one, it was something I thought about for a long time, and when I read “Eating Animals” by Jonathan Safran Foer, something in me clicked. I believe that feeding oneself shouldn’t require torturing animals, and that one can take pleasure in food even without meat. … Young people who follow me know that Love Therapy refers to food that doesn’t cause harm to living animals or our planet. … I try to stick to a vegetarian diet because I think what humans are doing to animals is terrible. When I shop, I concentrate on fruits and vegetables. Everyone has a goal, and mine right now is to become vegan – I think of them as modern saints, as they make sacrifices for a better, collective good.
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