The task of the mind is to produce future, as the poet Paul Valery once put it. A mind is fundamentally an anticipator, an expectation-generator. It mines the present for clues, which it refines with the help of the materials it has saved from the past, turning them into anticipations of the future. And then it acts, rationally, on the basis of those hard-won anticipations.
Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.