Anti-Serbian sentiment or Anti-Serb sentiment and also Anti-Serbism is negative feeling in general towards Serbs as an ethnic group. Historically it has been a basis of persecution of ethnic Serbs. The ostensibly synonymous and controversial term Serbophobia has more recently been defined as a historic hatred of Serbs.
- This country can only be a Croatian country, and there is no method we would hesitate to use in order to make it truly Croatian and cleanse it of Serbs, who have for centuries endangered us and who will endanger us again if they are given the opportunity.
- Milovan Žanić, the minister of the NDH Legislative council, on 2 May 1941, 
- Some Ustaše collected the eyes of Serbs they had killed, sending them, when they had enough, to the Poglavnik ... for his inspection or proudly displaying them and other human organs in the cafés of Zagreb.
- Pyle, Christopher H.; Extradition, politics, and human rights; Temple University Press, 2001;
- For Starčević... Serbs were 'unclean race' ... Along with ... Eugen Kvaternik he believed that 'there could be no Slovene or Serb people in Croatia because their existence could only be expressed in the right to a separate political territory.
- Carmichael, Cathie (2012). Ethnic Cleansing in the Balkans: Nationalism and the Destruction of Tradition. Routledge. ISBN 978-1-134-47953-5. p.97
- In polemics of the 1850's, Starčević also coined a misleading term - "Slavoserb", derived from the Latin word "sclavus" and "servus" to denote persons ready to serve foreign rulers against their own people.
- Tomasevich, Jozo (2001). War and Revolution in Yugoslavia, 1941-1945: Occupation and Collaboration. 2. San Francisco: Stanford University Press.
- Because of its independence from Belgrade (though not from Berlin) and because of its association with anti-Serb and anti-Allied politics, the NDH would later serve as rallying symbol for those who wanting to declare their antipathy toward Serbia (during the War of Yugoslav secession)
- Ramet, Sabrina P. (2007). The Independent State of Croatia 1941-45. Routledge.
- Nationalist and Liberal Echoes in Other Republics Every republic and autonomous province was struck by nationalist outbursts in these years, and among all the non-Serbian nationalities, there were strong anti- Serbian feelings.
- Ramet, Sabrina P. (2006). The Three Yugoslavias: State-building and Legitimation, 1918-2005. Indiana University Press.