Ed Winters
British animal rights activist, filmmaker and lecturer
Ed Winters (born 1994) is a British animal rights activist, filmmaker and lecturer. Winters is known for his book This Is Vegan Propaganda: (And Other Lies the Meat Industry Tells You), published in 2022, after building a following on YouTube and Instagram.

Quotes
editThis Is Vegan Propaganda: (And Other Lies the Meat Industry Tells You) (2022)
edit- Every time we eat, we have the power to radically transform the world we live in and simultaneously contribute to addressing many of the most pressing issues that our species currently faces: climate change, infectious disease, chronic disease, human exploitation and, of course, non-human exploitation. Every single day, our choices can help alleviate all of these problems or they can perpetuate them.
- Introduction
- We have created a form of tyranny over the natural world, pillaging, extracting, using and destroying as we please. We have placed ourselves above the ecological life support systems that our species depends on for survival and exploited them for our own short-term benefit, cutting down forests and polluting rivers and oceans. We have destroyed millions of years of evolution in the blink of an eye, quite literally bulldozing our way around this finite planet. For all of our intelligence, we have still failed to grasp the simple reality that we need the planet more than the planet needs us.
- Introduction
- People often call vegans extremists, and yet veganism is merely living by the principle that if I am against cruelty then I will do what I can to avoid perpetuating systems that cause physical and mental harm to animals. It is a clear indictment of how ingrained our state of cognitive dissonance is that we see attempts at moral consistency as signs of extremism. Is it not strange that we call those who kill dogs animal abusers, those who kill pigs normal and those who kill neither extremists? Is it not odd that someone who smashes a car window to rescue a dog on a hot day is viewed as a hero but someone who rescues a piglet suffering on a farm is a criminal?
- Ch. 1
- It is ironic that we often believe that empathy and complex emotions only really exist in humans but we then fail to empathise with the animals who suffer at our hands.
- Ch. 1
- Veganism will come about as a result of the traits in humans that we are most proud of – ingenuity, intellectual honesty, progressiveness and self-reflection – while rejecting many of the traits that are most damaging – stubbornness, wilful ignorance, violence, selfishness and apathy. We are already seeing this in action, and though getting accurate population statistics is challenging, a clear theme is being revealed by polling and surveys: veganism is growing.
- Afterword